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Head of Strategic Marketing (Australia)

About the Company

Origin is the largest energy retailer in Australia, and with 4.3 million customers we’re constantly evolving and changing to better suit their needs. Our activities include power generation, energy trading, the sale of LPG, electricity, natural gas and solar as well as the development of new and emerging technologies. Consider your possibilities with Australia’s leading integrated energy company.

Accountabilities:

  • Develop a customer strategy across Consumer and SME Markets including: Target customer numbers & mix, Segment needs, Product need & mix, Channel selection & mix and Assess and respond to competitor activity in each segment
  • Define life-cycle strategy across Consumer (Residential) and SME markets, including Acquisition, in- life and retention based on defined value segments
  • Drive robust segmentation linking attitudes/needs, behaviour and profitability and ensure segmentation is embedded into key marketing activity, e.g. product development, future NPIs, marketing communications, operationalization within sales & service
  • Develop go-to-market strategies and plans, including market sizing, commercial targets for new initiatives, growth trials, new product introductions, loyalty
  • Synthesise and develop overall high-level Marketing plans and calendar (12 month rolling perspective). Drive operating rhythm to ensure adherence to plan, achievement of set commercial targets
  • Oversee customer insights program of work across brand, customer experience, new product introductions
  • Lead multi-generational customer experience program to achieve best-in-class future state (blue sky vision) with a clear roadmap to achieving a desired state

More details here

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Comments

  • Please, contact us at boydf.edward@gmail.com, for more info.
  • Energy Harvesting System Market is expected to be valued at USD 645.8 million by 2023, growing at a CAGR of 10.62% between 2017 and 2023. The growing demand for safe, power-efficient, and durable systems that require minimum or no maintenance and extensive implementation of IoT devices in automation and energy harvesting technology in building and home automation are expected to generate a higher demand for energy harvesting systems.@ http://bit.ly/2AEufYp
    Energy Harvesting System Market by Technology (Lig
    The overall energy harvesting system market is expected to be valued at USD 645.8 million by 2023, gro - Market Research Reports and Industry Analysis
  • This Job Looks like a good opportunity. Till what date its valid?
  • Regards, Please consider my resume. Thank you. Yours Sincerely, Vrajendra Vyas.
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